You can use Google Data Studio CASE statements to do this.įor example, you can group different Facebook traffic channels into one using this CASE statement: CASE As such, you might need to group different elements to get a cleaner report. Some data sources such as Google Analytics may provide ambiguous raw data. For example, you can use formulas for advanced analytics such as calculated formulas and CASE Statements to manipulate data as needed. It contains features that allow you to transform data to obtain valuable information for decision-making. Google Data Studio does a lot more than just data visualization. However, thanks to Google Data Studio, merging data from different sources now takes a split second. In the past, businesses did this task manually by hiring programmers to link reports every time. Additionally, you can control what the groups can edit or view, and all the control is in your hands.Ī digital marketer or data analyst might face a hard challenge in turning raw data from different sources into one easy-to-read and shareable report. You can easily share your reports with other groups to view with a click of a button. Also, it’s a great way to present to other viewers who might have trouble interpreting raw data. It can change how you view your data and even lead to more successful decision-making. Google Data Studio can uncover a lot of hidden patterns through data visualization. Plus, if you don’t find the data connector you need, you can always use a data automation tool like Supermetrics. You can add data from hundreds of data sources such as Facebook Ads, Google Analytics, Instagram, Amazon, Alibaba, Google Sheets, MySQL, PostgreSQL, Youtube, Google Ads, and many more. Google Data Studio allows you to connect, visualize, and share data easily.
Learn how to build powerful data visualizations and unlock insights with ease in Google Data Studio | By Lachezar Arabadzhiev, SkildLabs Inc.
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